Google AdSense is making two major changes to the way it pays publishers, starting in early 2024. The platform will move to a pay-per-impression model and split its revenue share into separate rates for buying and selling.

These changes are designed to provide publishers with more transparency and control over their earnings. Under the new model, publishers will receive 80% of the revenue from each ad impression, regardless of whether the advertiser is buying through Google Ads or a third-party platform. This will make it easier for publishers to compare earnings across different monetization technologies and make informed decisions about how to manage their inventory.

Google AdSense will also switch to a pay-per-impression model, which means that publishers will be paid based on the number of times their ads are seen by users, rather than the number of times they are clicked. This change will make it easier for publishers to compare earnings across Google's products and other technology providers they use.

Google says that publishers are unlikely to see a difference in their earnings as a result of these changes. However, the changes will give publishers more control over their earnings and make it easier for them to make informed decisions about how to monetize their content.

What these changes mean for publishers:
  • More transparency: The new revenue share structure will give publishers a clearer understanding of how much money they are making from Google Ads and third-party platforms.
  • More control: The pay-per-impression model will give publishers more control over their earnings and make it easier for them to compare earnings across different monetization technologies.
  • More data: The new reporting system will provide publishers with more detailed data about their earnings, including breakdowns by ad format, advertiser, and device.

Overall, the changes that Google AdSense is making to its publisher payment model are positive. They will give publishers more transparency, control, and data, which will help them to make more informed decisions about how to monetize their content.